A newsletter list is one of the best ways for authors to connect with their readership. Email marketing is even more effective than social media networks and can help an author build lasting relationships with their audience. An email list should be a priority for writers and is essentially the foundation of an author’s platform. In this workshop, Valerie Willis and Racquel Henry will teach writers the basics of starting and growing an email list that will engage their audience long-term.
In this workshop authors will learn:
- Why an email list is important (even before you publish)
- How to choose the right email management provider
- What to include in a newsletter
- The importance of automation
- How to build and grow their lists
- How to use drip campaigns to increase book sales
*This is one of our live recordings. The workshop can be watched in one sitting. Video length is one hour and twenty-three minutes.
Valerie Willis is a sixth-generation Floridian who launched her first book, Cedric the Demonic Knight, at the start of 2014 on Amazon.com. Since then, she has been a go-to source for self-publishing, typesetting for print and digital formats, writing mentor, as well as continuing to release her own novels. She is well known for The Cedric Series, a high rated Fantasy Romance Series, where she pulls in a melting pot of mythology, folklores, history and more. Her storytelling is filled with a remarkable amount of foreshadowing and is well known for its character growth and engaging dialogue. Currently, she is a typesetter for independent publishers Grimbold Books and Kristell Ink out of the UK, whose authors include Joel Cornah, Kate Coe, and more.
Racquel Henry is a Trinidadian writer and editor with an MFA from Fairleigh Dickinson University. She is also a part-time English Professor and owns the writing center, Writer’s Atelier, in Winter Park, FL. In 2010 Racquel co-founded Black Fox Literary Magazine where she still serves as an editor. On the freelance side, she edits books, academic work, and ghostwrites romance novels. Racquel has also presented and moderated panels at writing conferences and MFA residencies across the US. She is the author of the mini book, The Writer's Atelier Little Book of Writing Affirmations (Writer's Atelier Books, 2018) and her fiction, poetry, and nonfiction have appeared or is forthcoming in Lotus-Eater Magazine, Reaching Beyond the Saguaros: A Collaborative Prosimetric Travelogue (Serving House Books, 2017), We Can’t Help it if We’re From Florida (Burrow Press, 2017), How I Met My Other (Orange Blossom Publishing, 2019), and Moko Caribbean Arts & Letters, among others.